Careful with your claims when offering Internet connection plans! The Italian Market and Competition Commissioner serves hefty fines to all major providers
Italy used to one of the countries in Europe with a relatively ‘low’ Internet penetration rate. However, over the last years, Italians have rapidly changed their attitude, are now spending a significant amount of time on the Internet. Hence, all major players providing Internet access are bombarding the local people with their marketing campaigns, diffused through different media, and offering appealing connection plans. Local Regulatroy Authorities are not happy with all promotional claims.