Commercial communication frequently is ‘pushed to the edge’ to draw attention from the targeted audience. Sometimes, advertisers and their agencies think that ‘fun’ is also a smart way to achieve the same result. But ‘fun perception’ is a tricky issue: what you might feel as hilarious, someone else could consider just as ‘bad taste’ or even as outrageously offensive.
10/10/2017 - Lingua: English > Felix Hofer
04/10/2017 - Lingua: English > Felix Hofer
In Italy, the local Advertising Self-Regulation Organization (I.A.P.), aware of the issues of gender stereotypes and sexism in commercial communication, is dedicating increased attention to the problem. During the last months temporary injunctions have halted several campaign messages perceived as incompliant with the standards of fair and correct marketing.
14/08/2017 - Lingua: English > Felix Hofer
The use of stereotypes with gender discrimination in advertising is not exactly a new issue. Recently the Press reported about the ASA in the UK announcing new standards, meant to offer the advertising industry guidelines, specifically dealing with the use of gender stereotypes in advertising.
05/08/2017 - Lingua: English > Felix Hofer
The Italian Information Commissioner, feeling that people, while on vacation, tend to have a – sometimes excessively – relaxed attitude and to adopt less caution as to their personal data, issued an alert on the DONTs to consider while vacationing at the beaches or in the mountains.
27/07/2017 - Lingua: English > Felix Hofer
The Italian Market and Fair Competition Commissioner - the local Anti-Trust Authority, also in charge of preventing and pursuing misleading advertising practices – is focusing its attention on influencer marketing on social media, such as Facebook, Instagram, Twitter, Youtube, Snapchat, Myspace.