Both, insisting on ‘transparency’ as well as preventing gender stereotypes in advertising, keeps the IAP busy (IAP is the Italian advertising industry self-regulation organization). This post offers an update on some of the IAP's
09/04/2018 - Lingua: English > Felix Hofer
02/04/2018 - Lingua: English > Felix Hofer
Can marketers rely - under the upcoming GDPR regime - on consent achieved in the past and can they continue to legitimately process such data without facing in significant risks?
21/03/2018 - Lingua: English > Felix Hofer
Dropping ‘jargonese’ and buzzwords is not always easy. Some of them, we are so fond of that we struggle to do without them. How could we possibly cut out of our daily language expressions/buzz phrases such as:
“Omnichannel“, “Open the kimono”, “Blockchain technology”, “Red teaming”, “Get the ducks in a row“, “Blue sky thinking”, “Ideas shower”?
Sexist advertising: Despite regulatory efforts and public uproar, still around (and popular with many brands).05/03/2018 - Lingua: English > Felix Hofer
Over the last two years several posts focused on gender discrimination and ‘sexist’ advertising. Despite this - questionable – marketing practice periodically hitting the headlines of the national and international Press with harsh comments, it appears that commercial communication is still not capable of doing without presentations and claims ‘pushed to the edge’ (often shifting into the area of ‘soft porn’) or resulting demeaning and insulting to the female image.
Personal data and the (now so popular) ‘right to be forgotten’: What a national DPA can order a search engine.01/03/2018 - Lingua: English > Felix Hofer
Recently, the Italian Data Protection Authority (DPA), while handling a case against a search engine, came across the problem of how far its enforcement powers could be extended (territory wise), when ordering the ‘de-referencing’ of search results.