The firm

HLT was founded in 1990 in Firenze, Italy. Today the firm relies on five partners and on the professional support of other cooperating lawyers, active in the firm’s offices in Firenze and Bolzano. In addition, HLT has a stable business relationship with a law firm located in Frankfurt/Main. It is also part to an international network of law firms with a special focus on marketing and advertising law, the Global Advertising Lawyers’ Alliance.

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So, you think your ad or commercial is funny! Maybe not everybody shares your view

10 October 2017 - Language: English > Felix Hofer

Commercial communication frequently is ‘pushed to the edge’ to draw attention from the targeted audience. Sometimes, advertisers and their agencies think that ‘fun’ is also a smart way to achieve the same result. But ‘fun perception’ is a tricky issue: what you might feel as hilarious, someone else could consider just as ‘bad taste’ or even as outrageously offensive.

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Italian Advertising SRO cracks down on gender stereotypes and sexism.

4 October 2017 - Language: English > Felix Hofer

In Italy, the local Advertising Self-Regulation Organization (I.A.P.), aware of the issues of gender stereotypes and sexism in commercial communication, is dedicating increased attention to the problem. During the last months temporary injunctions have halted several campaign messages perceived as incompliant with the standards of fair and correct marketing.

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Thoughts on gender stereotypes and discrimination in advertising

14 August 2017 - Language: English > Felix Hofer

The use of stereotypes with gender discrimination in advertising is not exactly a new issue. Recently the Press reported about the ASA in the UK announcing new standards, meant to offer the advertising industry guidelines, specifically dealing with the use of gender stereotypes in advertising.

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Via Carlo Botta, 2
I - 50136 - Firenze
Tel. +39 055 5535166 - Fax: +39 055 578230

Via Dante, 20/A
I - 39100 - Bolzano
Tel. +39 0471 051759 - Fax : +39 0471 051760