News

  • When your ads touch on sensitive areas

    02/15/2018 - Language: English > Felix Hofer

    Sometimes advertisers learn a hard lesson – and pay a hefty price – when their commercial communication ends up touching on areas the targeted public turns out to be extremely sensitive about.

  • 2018 ANA Advertising Law & Public Policy Conference in Washington DC (March 14-15, 2018):

    02/10/2018 - Language: English > Felix Hofer

    Felix Hofer, senior partner at Florence (Italy) based law firm HLT, speaks again at this ANA annual event.

    Felix Hofer, partner dello studio legale HLT di Firenze, sarà nuovamente fra i relatori di questo evento annuale.

    Felix will be sitting on the opening panel, which – under the challenging title of “Opening Salvos” – is meant to offer conference attendees tips and practical advice for structuring their ad campaigns and using their legal counsels.

  • Advertising claims you make, choices you could deeply regret.

    02/06/2018 - Language: English > Felix Hofer

    Advertisers are always well advised to carefully consider the claims made in promotional messages and to pay great attention to the potentially sensitive areas which their commercial communication could be touching on.

    Recently, the Italian Advertising Self-Regulation system as well as Regulatory Authorities have been noticed to be often cracking down on claims or statements with a potential to convey unclear or misleading messages as to hidden costs, (not sufficiently transparent) price indications or unfair comparison.

  • Il Diritto alla Privacy in ambito europeo e internazionale

    01/23/2018 - Language: English > Felix Hofer

    L'incrementata misura di informazioni personali presenti sui Social Media implica un aumentato rischio di trattamento illecito degli stessi e pone delicati problemi rispetto a diversi ambiti dell'interagire sociale a livello sia individuale che collettivo.

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